Cookie Policy

Last Updated: March 2026

1. Legal Framework

This policy complies with the EU General Data Protection Regulation (GDPR), the ePrivacy Directive (2002/58/EC), and the Danish Executive Order on Information and Consent Required in the Case of Storing or Accessing Information in End-User Terminal Equipment (the Cookiebekendtgørelsen, BEK nr 1148 of 09/12/2011 as amended).

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember preferences and understand how visitors interact with pages.

3. Your Consent

When you first visit our website, you are presented with a cookie consent banner. Non-essential cookies are not placed until you actively opt in. You may:

• Accept all — enables analytics and marketing cookies.
• Reject all — only strictly necessary cookies are used.
• Customise — choose individual categories.

You can change your preferences at any time by clicking the cookie settings link in the website footer or by clearing your browser cookies.

4. Cookie Categories

4.1 Strictly Necessary Cookies

Required for core website functionality. These do not require consent.

• cookie_consent — Provider: dk.scaleorbitmarketing.com — Stores your consent preferences — Duration: 12 months — Type: localStorage

4.2 Analytics Cookies

Help us understand how visitors use the website. Only set after consent.

• _ga — Provider: Google Analytics — Distinguishes unique users — Duration: 14 months — Type: HTTP cookie
• _ga_* — Provider: Google Analytics 4 — Maintains session state — Duration: 14 months — Type: HTTP cookie

4.3 Marketing Cookies

Used for conversion tracking and personalised advertising. Only set after consent.

• _gcl_au — Provider: Google Ads — Conversion linker — Duration: 90 days — Type: HTTP cookie
• _gcl_aw — Provider: Google Ads — Conversion tracking from ad clicks — Duration: 90 days — Type: HTTP cookie
• test_cookie — Provider: Google (doubleclick.net) — Checks cookie support — Duration: session — Type: HTTP cookie

5. Google Consent Mode v2

We implement Google Consent Mode v2 so that Google tags respect your cookie choices. When you decline analytics or marketing cookies, these tags operate in a limited, cookieless mode or are fully blocked.

6. Third-Party Providers

• Google LLC (Google Analytics, Google Ads) — Privacy policy: policies.google.com/privacy

Data processed by Google may be transferred outside the EU/EEA. See our Privacy Policy, section 8 for transfer safeguards.

7. Managing Cookies

• Our consent banner: Accept, reject, or customise when first visiting or via the footer “Cookie Settings” link.
• Browser settings: Most browsers let you block or delete cookies. Guides: Chrome, Firefox, Safari.
• Google opt-out: Google Analytics Opt-out Add-on.

Disabling strictly necessary cookies may impact core website functionality.

8. Data Retention

• Consent record (localStorage): 12 months, then re-requested.
• Analytics cookies: up to 14 months.
• Marketing cookies: up to 90 days (Google Ads) or session-based.

9. Changes to This Policy

We may update this policy when our cookie usage or applicable law changes. The updated version will always be on this page.

10. Contact

Scale Orbit Marketing
Nyhavn 43, 1051 Copenhagen K, Denmark
Email: support@dk.scaleorbitmarketing.com
Phone: +45 5251 8634

You may also lodge a complaint with Datatilsynet (the Danish Data Protection Authority).